Configuring Your Brand Voice
Tone, mission, positioning, preferred terms, forbidden words and content rules that keep output on-brand.
Maintaining Brand Consistency at Scale
Your Brand Voice configuration is what makes your content distinctly yours. It acts as an automated editorial rulebook across every channel and every team member.
Brand Voice Parameters
- Primary Tone: Select from foundational archetypes such as Authoritative, Conversational, Technical, Bold, or Empathetic.
- Mission & Positioning: Your strategic reason for being and how you position yourself against legacy alternatives.
- Preferred Vocabulary: Distinctive terms, phrases, and product names unique to your brand style.
- Forbidden Words List: Words and phrases the AI must never generate (e.g., cliché buzzwords, competitors' trademarked terms, hyperbole).
- Formatting Rules: Bullet style, paragraph length constraints, and capitalization conventions.
Automated Guardrail Enforcement
During generation, Marketora scans text against your forbidden word list and tone parameters. If a violation is detected, the draft is automatically revised or flagged in the Quality Score audit.
More in
Setting Up Your Business Profile
Business name, website, industry, size, target markets and primary objective.
Adding Products and Services
Catalog each offering with features, benefits, differentiators and pricing so the AI knows what it is marketing.
Defining Target Audience Personas
Buyer personas with job roles, pain points, motivations and objections for persona-targeted content.
Ready to calibrate your AI marketing?
Start creating persona-targeted, brand-aligned emails, blog articles, and multi-channel campaigns with Marketora today.