SEO Best Practices
Title tags, one H1, 70-160 char descriptions, OpenGraph, canonical URLs and alt text; verify with the SEO Scorecard.
Sustainable Organic Search Principles
Long-term search visibility requires technical excellence, clear topical relevance, and great user experience without resorting to obsolete keyword stuffing.
On-Page SEO Checklist
- Single H1 Heading: Include exactly one H1 per page containing the core topic and primary search intent.
- Optimized Title Tag: Keep between 30 and 60 characters with your target keyword positioned near the beginning.
- Compelling Meta Description: Keep between 70 and 160 characters, summarizing the article with a clear incentive to click.
- Heading Hierarchy: Organize subtopics logically using H2 and H3 tags.
- Descriptive Image Alt Text: Provide accessible, informative alt descriptions for all visual assets.
- Canonical URLs: Ensure canonical tags point to the authoritative URL to avoid duplicate content flags.
Verify Before Publishing
Test all published URLs using Marketora's Free SEO Scorecard to verify compliance across all 8 technical signals before search engines index the page.
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